Ideawork, an idea at work. A strategic consulting design agency. Born in Turin in 1981 through the experience of Angelo Spano, a connoisseur in the great tradition of Italian design and in the iconic Anglo-Saxon image. 

A research and development team, specialized in the creation of product image and brand enhancement in the fashion and retail sector, collaborating with Italian and international companies aiming for a higher standard of quality in production.  

Spanning across several successful jobs for international clients and brands such as Marzotto, Corneliani, American Eagle, Stefanel, Max Mara, Persol, Gft, Philippe Morris, Brooksfield, Henry Cottons, Cotton Belt, Ungaro, Herno and Valentino, Ideawork has evolved alongside its market trends, cementing its place as an operational advice partner, capable of developing and establishing a highly researched and authentic product image. 

Once every strategic, conceptual and creative detail is aligned and enclosed in a single, fundamental starting idea, Ideawork developes it to its specific brand, product, image, style and target needs.

Keen critical and aesthetic sense, love for beauty, curiosity and the spirit of adventure, desire to engage, ambitions of growth, continuous research of new stimuli and demanding challenges: this is Ideawork.